Ecommerce

Ecommerce

Online retail moves fast. Consumer expectations rise, ad costs increase, and competition multiplies daily. We partner with e-commerce brands and retailers to build marketing systems that drive profitable growth—not just revenue, but margin.

Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.

Nodefy®

Nodefy®

Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.

Nodefy®

Scaling online revenue without sacrificing profit

E-commerce success isn't just about selling more—it's about selling smarter. Rising customer acquisition costs, privacy changes breaking attribution, and marketplace competition squeezing margins mean that growth requires more than bigger budgets. It takes strategic channel mix, relentless optimisation, and a clear view of what's actually working.

With years of experience scaling online brands across fashion, food, home, and lifestyle, we help your organisation:

Acquire customers profitably

Acquire customers profitably

ROAS is a vanity metric if you're losing money on every sale. We build campaigns optimised for contribution margin, not just revenue. Across Google Shopping, Meta, TikTok, and marketplaces, we focus spend on products and audiences that drive real profit.

Fix your measurement

Fix your measurement

iOS changes and cookie deprecation have broken traditional tracking. We implement server-side solutions and first-party data strategies that restore visibility into campaign performance. Accurate data means confident decisions about where to invest.

Scale without hitting walls

Scale without hitting walls

Many brands plateau when initial audiences saturate. We help you expand through new channels, international markets, and customer segments—structured for sustainable growth rather than short-term spikes that collapse.

Digital Solutions

Digital Solutions

Our full-funnel approach supports e-commerce brands from product discovery to repeat purchase. We combine performance marketing expertise with the technical foundation needed to measure and scale.

Performance meets profitability

We've helped e-commerce brands across fashion, consumer goods, and lifestyle scale from startup to market leader. Our focus is always on sustainable growth backed by accurate measurement.

Server-side tracking

Privacy changes have made browser-based tracking unreliable. We implement server-side solutions that maintain measurement accuracy while respecting user privacy.

Product feed optimisation

Your feed is your foundation on Shopping and marketplaces. We optimise titles, descriptions, and attributes to improve visibility and click-through rates.

International expansion

Expanding to new markets requires localised campaigns, adapted creative, and regional platform expertise. We've helped Dutch and German brands scale across Europe successfully.

Let's talk.

Tell us about your goals and we'll show you how digital marketing can accelerate your growth.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Ready for take-off

When agreed on the plan and timeline, it's time for take-off.

Let's talk.

Tell us about your goals and we'll show you how digital marketing can accelerate your growth.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Ready for take-off

When agreed on the plan and timeline, it's time for take-off.

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