Stories offers serene practice rooms and coworking spaces where therapists, psychologists and coaches receive their clients, with a community of like-minded professionals around them, spread across 9 locations in 5 cities: Amsterdam, Haarlem, Utrecht, The Hague and Eindhoven. With 650+ members and a clear proposition, Stories partnered with Nodefy on a scalable digital marketing strategy for growth across multiple cities.
Service
Leadgeneration
Industry
Health & Wellness
Scope of work
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Google Ads
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LinkedIn Ads
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Meta Ads
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HubSpot
Stories needed to generate qualified applications across multiple cities at once, with each city at a different stage of growth. Its audience of independent mental health and coaching professionals is too specific for generic advertising approaches.
Beyond lead generation, brand awareness also had to grow, so that paid efforts were reinforced by a stronger organic presence. Aligning campaigns across multiple locations and channels, with a manageable cost per lead, called for a structured, data-driven approach.
We developed an integrated strategy across Meta Ads, Google Ads and LinkedIn Ads, tailored to Stories' positioning and audience.
The collaboration delivered concrete results. Nodefy generated 584 leads at an average cost per lead of EUR 15.50, directly contributing to 50 new paying members and structural recurring revenue.
The collaboration delivered concrete results. Nodefy generated 584 leads at an average cost per lead of EUR 15.50, directly contributing to 50 new paying members and structural recurring revenue.
Website traffic grew by 83% to 46,559 sessions, and the number of users doubled over the same period. Instagram followers grew by 24% in six months, while organic reach more than doubled. Clear evidence that paid and organic efforts consistently reinforced each other throughout the collaboration.
growth in relevant traffic
new paying members
