Unity-units.nl, a specialist in the sale of business units and storage units in the Netherlands, was struggling with a high cost per lead and limited visibility into lead quality. Despite consistent investment in paid advertising, their campaign performance fell short of their growth ambitions. To maximize their marketing budget and drive better results, they partnered with us for a comprehensive restructuring of their digital strategy.
Service
Leadgeneration
Industry
Commercial Real Estate
Scope of work
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HubSpot
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Meta Ads
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LinkedIn Ads
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Google Ads
Unity-units.nl, specialist in business and storage units, was facing rising costs in their digital marketing efforts. Their cost per lead had become too high and they lacked clear insight into lead quality.
Despite consistent investment in paid advertising across Google Ads, LinkedIn, and Meta, campaign performance fell short of their growth ambitions. They needed a smarter approach to reach qualified prospects.
We restructured their paid media campaigns with first-party data targeting and refined remarketing strategies. Campaigns became more precise, reaching high-intent prospects rather than broad, unqualified audiences.
We implemented HubSpot as their central CRM platform for full visibility into the customer journey. Server-side tracking was deployed to improve data accuracy and enable smarter optimization decisions.
Unity-units.nl achieved a 64% reduction in cost per lead, significantly improving campaign efficiency. Marketing budget was freed up for continued growth initiatives.
They now have a scalable, data-driven marketing foundation with clear insight into lead quality and performance across all channels.
reduction in cost per lead
